Karak Chaii
Saifee Creations played a pivotal role in Karak Chaii’s remarkable journey, beginning our collaboration when they had just three stores. Through our comprehensive services, including...
UI/UX Design
Crafting intuitive and engaging user interfaces for web and mobile applications.
Website Development
Building visually compelling and responsive websites that connect with users.
Brand Guidelines
Developing consistent rules for typography, colors, and visual identity.
Saifee Creations partnered with Ai No Mochi from its early days, playing a pivotal role in crafting a distinctive brand identity, eye-catching packaging, and comprehensive marketing materials for their artisan mochi. Our collaboration began when Ai No Mochi was a humble home kitchen operation, and we’ve been with them every step of the way as they evolved into a nationally recognised brand.
To keep up with modern design trends and attract their ideal customers, we recently launched a fresh and vibrant new branding style, complemented by an entirely redesigned website. The new site features a bespoke mochi selection tool, offering users a personalized experience that showcases Ai No Mochi’s wide range of delectable flavours. We also introduced new packaging that reflects the artisanal quality of their products, and extended the branding to their vehicle fleet, ensuring consistent visibility and brand presence during deliveries.
Additionally, we created a new dessert flavour book, a unique marketing asset that highlights Ai No Mochi’s innovation and commitment to quality. This comprehensive approach has solidified Ai No Mochi’s position as a symbol of artisanal excellence, with their products now sold nationwide in stores and online. Saifee Creations takes great pride in contributing to Ai No Mochi’s remarkable journey, helping them grow from a small-scale venture to a beloved brand across the country.
